![PDF] The Effects of Brand Extensions on Market Share and Advertising Efficiency | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/17700939175fbd5eb2cb285199d9b27864bbf0d4/3-Figure1-1.png "PDF] The Effects of Brand Extensions on Market Share and Advertising Efficiency | Semantic Scholar")
PDF] The Effects of Brand Extensions on Market Share and Advertising Efficiency | Semantic Scholar
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