semestre Mascolinità entusiasmo brand activism nike attività commerciale Finora media
Stand for Something: Brand Activism at Nike” – Christian Sarkar and Philip Kotler
How activism forced Nike to change its ethical game | Ethical and green living | The Guardian
Harte Hanks - Brand activism at Nike, explained by Phil Kotler and Christian Sarkar: http://ow.ly/mENT30lPgru | Facebook
Christian Toennesen on Twitter: "As Nike names Colin Kaepernick the face of its 30th anniversary 'Just Do It' campaign, big brand activism is truly alive and well. https://t.co/8CErK68Suy" / Twitter
What Nike's response to Lil Nas X “Satan Shoes” says | Hire a Writer
Why companies need to be authentic about brand activism - UNSW BusinessThink
Brand activism: when companies take a stand on social issues | Pirelli
Nike, Dick's Sporting Goods, and other brands got political in 2018 - Vox
The Problem with Brand Activism - Strong Estate Marketing
Nike's Colin Kaepernick ad and the history of “commodity activism” - Vox
Nike, Dick's Sporting Goods, and other brands got political in 2018 - Vox
The impact of social justice brand activism on brand strength - World Trademark Review
Stand for Something: Brand Activism at Nike” – Christian Sarkar and Philip Kotler
Modern corporate social activism looks like Nike's Kaepernick ad — Quartz
PDF] Brand Activism, the Relation and Impact on Consumer Perception: A Case Study on Nike Advertising | Semantic Scholar
PDF) Brands Taking a Stand: Authentic Brand Activism or Woke Washing?
PDF) Brand Activism, the Relation and Impact on Consumer Perception: A Case Study on Nike Advertising
Nike's New Hands-Free Sneaker Is a Masterclass in Brand Activism | by Avery Strange | Better Marketing
Brand and CEO activism - Globes
The work isn't done: Make brand activism more than a moment | Sprout Social
Brands can be rewarded for social activism, but they also risk losing customers to apolitical rivals
The rise of brand activism and backlash marketing. | by Gareth Fox | Medium
Authenticity, the key to brand activism - Household
Is Nike's Kaepernick campaign sacrificing everything? #JustDoIt - BrandBase
PDF) NIKE + KAEPERNICK: NEXT STEPS FOR AN ACTIVIST BRAND
Why Nike Has Mastered the Art of Online Brand Management – Marketing And Must-Know Rules